Big Berkey Water Filtration

I get questions all the time about home water treatment systems.  My general reaction is always the same: Don’t do it!  Why?  Because most of them won’t tell you how their unit is supposed to work.  If they won’t explain the technology, my suspicion is that the technology is suspicious!

Here is the latest one that I came across.  Just clicking my way through the Internet, I happened upon the “Big Berkey Water Filtration System.”  Here is their site:

I would like to tell you all about this system, and let you know if you should consider it for your home, or recommend it to your friends, family, or neighbors.  But, I just can’t.

There are two big reasons for my “NO!” recommendation.  First, Big Berkey doesn’t explain how it is supposed to work.  As I noted above, that is not unusual, but it is a deal-killer for me.  What is the “magic elixir” inside their patented, visually attractive device?  If they won’t tell me, I must assume it’s bogus.

Second, I was appalled to see a couple of obvious spelling errors on the site.  (I realize that I’ve had a few misspellings myself from time to time, but this is just a humble blog — not a sales pitch for my “superior” product.)  Lots of people have trouble spelling “receive” properly, and Big Berkey is among this group.

But the final straw for me was the article that precedes the sales pitch, shown here:

It is trying to scare people about their water — also a common sales tactic — but it consistently misspells “fluoride.”

If you are trying to sell me a product that removes fluoride, you need to start by spelling fluoride properly!  If you can’t spell it, I don’t believe you can remove it!

So now, I am at the mercy of you, my Subscribers (especially RMO!), because if I misspelled anything in this blog, you’ll be all over me!


4 Responses to Big Berkey Water Filtration

  1. avatar Nate Garner says:

    Isn’t directive21 just a dealer for berkey? I did a search and there’s dozens of dealers, so if you are knocking a product because of a dealer, that’s a pretty weak argument. I have a berkey and it’s not brain surgery. You pour water in the upper canister and it filters into the lower one. Not much to explain. If you’re talking about what’s in the filters as the “magic elixer”, many companys don’t divulge that formula for obvious reasons. What’s more important to me is if there are test results for these filters. They have them and many other companies don’t. You obviously have never run or been involved in a business that has intellectual property or protected patents. I think you should understand your subject matter, or do 5 minutes of more research before you trash a product with whimsical supporting data.

    • avatar MOST says:

      Thanks for the reply, Nate. You still leave me with two questions: Where are these test results? And how does it work?
      I will gladly recant everything I stated, and even endorse this product, if someone can tell me how it works, and if I know that process to be effective.
      I’ve seen too many magic magnets and silver filters and electric doodads and activated carbon filters with (alleged) 10 year lifetimes (or more) and other modern snake oil products. And I’ve seen these frauds sold to widows for thousands of dollars! I’ve interviewed “whole house water filter” sales people at trade shows who can’t tell me how their product works, but they can tell me how I can get easy financing for it. And I get especially peeved when they try to make sales by lying about the safety of tap water.
      If Big Berkey is a good product, I would not want to lump it in with these other guys. So if there is some information available, please just point me in the right direction. But make sure it’s good, real information. I am licensed as a Professional Engineer and as a Water Treatment Plant Operator in California. I have a B.S. in Biochemistry and a M.S. in Engineering, plus over 35 years in water quality and treatment — including two years where I was the person solely responsible for the water quality of half of southern California (you might want to read that last phrase again). So don’t send me to the flim-flam sales department. I know what the hell I’m talking about. Please make sure you direct me to a person who also does.

      • avatar question? says:

        i am neutral!
        would the engineer look at this data for us and review?

        if you can- great! if you cannot- do not.

        are they just filtering a sample with 3 bacteria. not a random sample?

        • avatar MOST says:

          The forms of bacteria tested are not the real issue, as they are certainly representative, as Berkey claims, of UNTREATED water. The problem is that they conflate this risk with that of already treated tap water, which is thoroughly tested and shown every month to be free of such organisms. So, by their own admission, their device is capable of removing things from the water that are not there. Unimpressive. This, along with the failure to indicate their treatment technology in even the vaguest terms, is why I cannot possibly recommend this unit at this time.

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